Research shows that when we (humans) make decisions, we tend to focus on what we’re getting and forget about what we are forgoing.
I was just going to share this interesting article–Buried by bad decisions–by Dan Gilbert with you. But then I happened upon Dan Gilbert’s TED Talks:
You can access them all at Dan Gilbert’s Ted page.
Enjoy the article. Its really interesting. Enjoy the talks, I am yet to complete all three. But I’ve watched the first one some time ago.